Improve Your Open Rate Through Split Testing
Split testing is the process of testing more than one version of a website, email, tweet, article and any other digital marketing communication. I will use email marketing to explain the concept. When...
View ArticleThe Competition Never Stops – Sainsbury’s vs ASDA
All markets are competitive, and if they’re not they will be soon! One market competing for our hard-earned money is the ‘super’ market or ‘hyper’ market place which sees the likes of Tesco, Morrisons,...
View ArticleQualifying Marketing Leads
More advanced marketing functions will have a set of criteria in which to qualify the leads they gather. In my experience, the criteria should be measured in a matrix against level of ‘Fit’ and...
View ArticleReach Your Audience with Digital Marketing
One of the reasons digital marketing has grown so quickly is its accessibility, reach and interactivity, not to mention it’s better for our trees! There’s an ever growing number of digital...
View ArticleA Whole New World For Us To Play In!
You may have seen this – 15 od million people already have – but take a look at Google’s ‘Project Glass’, a glance into the future of technology and a whole new world for marketing to play in. OK, it...
View Article“Marketing b****cks” gives us a bad name
I can understand why some internal people look at marketing as a load of fluff. On the face of it we all talk about PPC, SEO, SEM, CTR’s, OR’s and ‘Nurturing’….so to someone who isn’t as passionate...
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